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A Communications Primer for the YouTube Generation

It’s not easy to forge strong connections in an era when short attention spans are the norm and individuals are more accustomed to texting rather than talking. The Art of WinWin Conversations is an innovative step away from the usual self-help books on business communication and human relationships that will transform your entire mindset on communication.

To avoid information overwhelm, the author has created an accessible guide in which important concepts are broken down into key points and revolutionary insights illustrated in an eye-catching, efficient manner; making it easy to learn and return to reference important sections at a later date. Seven key principles are outlined within a collection of “lessons” designed to help readers understand the difference between superficial communication and deep connections in the business setting.

This book was designed for executives and business leaders who are frustrated because complaints or needs aren’t being “heard” in spite of frequent communications with staff members.

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